Customer Lifetime Value

 

  • Engagement
  • Daily users (active)
  • Session time
  • Nr of sessions / day

 

Customer Lifetime Value clv purchasing behavior lifetime monetary value prior on latent parameters

 

Customer Lifetime Value clv continuous purchases discrete purchases non contractual settings contractual settings company not kow when a customer defects switching costs are low

Customer Lifetime Value clv continuous purchases discrete purchases non contractuual settings contractual settings movie rental medical appointments grocery purchases credit cars prescription refills charity magazine subscription