Marketing

 

Marketing

 

• Market segmentation criteria:
  1. Who – Demografphic segmentation
     • Age, location, income, job
  2. Think – Psychographic segmentation
     • Interests, values, attitudes, lifestyle
       • Survivors
       • Makers
       • Experiencers
       • Strivers
       • Achivers
       • Believers
       • Thinkers
       • Innovators
  3. Do -Behavioural Segmentation
     • Readiness
     • Benefits sought
     • Loyalty
     • Useage
     • Occasions